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What makes an effective USP?
By Susan Clegg, AVN Team A compelling USP (Unique Selling Proposition) helps to position your accountancy practice in the right way within your target market. By focusing on the areas you want to focus on, your USPs help to attract the kind of clients you want to work with and develop a strong brand identity…
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Feeling stressed all the time?
By Kerry Riley, AVN Practice Growth Expert Anger, sadness, physically tense, overeating and drinking, snappy, sharp, don’t think before I speak… These are the words I used when I answered this survey question – ‘Think about a time when you have felt stressed – what effect did the stress have on your emotions, behaviour, and…
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How accountants can help their clients in tough times
By Emma Slack, AVN Practice Growth Expert Do you remember Maslow’s Hierarchy of Needs? As the cost of living soars and global events make the future very uncertain, many people are right back at the bottom of the pyramid. They’re worrying about paying the bills and being able to feed their family. It’s easy to…
