“We are crystal clear about our ideal clients”


Discover how Usman Sial of Sial Accountants transformed his practice by specialising in healthcare clients.

Usman shares the steps he took to rebrand, focus on a niche, and build a thriving accounting firm that stands out. This inspiring journey earned them the 2024 AVN Practice Differentiation Award.

  • How to focus your accounting practice on a specific niche.
  • Strategies to rebrand and attract ideal clients.
  • Tips to grow and scale your niche accounting firm.