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What makes an effective USP?
By Susan Clegg, AVN Team A compelling USP (Unique Selling Proposition) helps to position your accountancy practice in the right way within your target market. By focusing on the areas you want to focus on, your USPs help to attract the kind of clients you want to work with and develop a strong brand identity…
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Feeling stressed all the time?
By Kerry Riley, AVN Practice Growth Expert Anger, sadness, physically tense, overeating and drinking, snappy, sharp, don’t think before I speak… These are the words I used when I answered this survey question – ‘Think about a time when you have felt stressed – what effect did the stress have on your emotions, behaviour, and…
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How accountants can help their clients in tough times
By Emma Slack, AVN Practice Growth Expert Do you remember Maslow’s Hierarchy of Needs? As the cost of living soars and global events make the future very uncertain, many people are right back at the bottom of the pyramid. They’re worrying about paying the bills and being able to feed their family. It’s easy to…
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Beware the loser trap!
By Shane Lukas, speaker, coach and MD of AVN Inspiring Accountants. If your improvements aren’t improving things, you could be in the loser trap Have you started a journey of change in your business but you feel like you’re not seeing progress? Or even that things are actually getting worse? It’s demotivating, isn’t it? And…
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Is confidence more nature or nurture?
By Einav Avni, Confidence and Empowerment Coach Many people say their most pressing challenge is their lack of confidence, but how do you become more confident? And how do you then measure it? For a long time, there was nothing I wanted more than to find a way to tell my husband I no longer wanted…
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It’s lonely in business – who can help?
Running a business is hard and lonely. Even with multiple people involved it can be difficult to vent frustrations or know what your next move should be. We all have a different definition of success, but there’s one thing I know for sure. Everyone who has achieved their success has done so with the help…
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How to fix business overwhelm
By Jenny Lukas, AVN Practice Growth Expert As a business owner it can be incredibly overwhelming just to keep everything running from day-to-day. And after all the stresses we’ve had from Covid and lockdown, we now have another level of uncertainty with war in Ukraine, interest rates and energy prices rising and all other costs…
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A brilliant example of a different kind of accountant
These time-travelling accountants serve clients in multiple dimensions. When the first thing a visitor to an accountant’s office sees is a whopping great TARDIS, a very different conversation happens. And that’s a good thing! A conversation that’s more about business growth than purely accounts work. Accountants that are different attract. And they get talked about.…
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3 mistakes accountants make in prospect meetings
By Susan Clegg, AVN marketing and content creator. Are you making these mistakes in your prospect meetings? You’re sitting down with a potential client – and they look like a perfect fit for you. But somehow, despite you explaining all about your services and giving them a fantastic sales pitch at the end, they walk…
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3 reasons why you’re in tax return hell
And how to get out of it. You’re busy so let’s make this quick – tax return hell is not inevitable. But to get out of it you have to know why you’re there in the first place. You rely on tax returns to make a profit Your clients don’t pay you enough…
