Who attends: Owners & client managers of UK accounting firms
Format: 2-day workshop • strict certification
Outcome: Accountants become Profit Improvement Experts.

Why this makes sense for you

Pick a tab above. The points below switch to match your organisation type.

Raise standards

Back a certification that builds real coaching skill on top of accounting expertise.

Support member wellbeing

Help accountants reduce stress and regain time with their families.

Future-proof the profession

Give members tools to thrive as automation grows. Practical and human.

Trusted reach

Be seen supporting education, not just selling software.

Warm leads

Direct exposure to engaged firm owners who invest in growth.

Content you can use

Joint case studies, clips and insights for your campaigns.

More outsourcing

As firms move into coaching, more compliance work comes your way.

Right-time access

Meet firms when they’re freeing time for higher-value work.

Clear message

“We take care of compliance. You change lives.”

What attendees say

“Presentation style was superb and well paced.”

Bimal Chara — Grant Jones Accountancy

“No-nonsense and relevant. I left with clear actions.”

Amy Lednor — Lednor Accountants

“Engaged throughout with clear guidance & content. 10/10.”

Neel Shah — Ashtold X Partners

Sponsor tiers

Core inclusions apply to all sponsor types. The contribution is your marketing reach. Optional extras add prestige.
Exclusivity: one governing body, one software vendor and one outsourcing company per event. ~8 UK events across London, Manchester, Sheffield and Leeds

Bronze

Entry level

  • Logo on slides, workbook and landing page
  • Thank-you at opening and closing
  • Social mentions

Your contribution

  • 1 email to your list
  • 1 social post pre-event

Silver

Enhanced visibility

  • All Bronze benefits
  • Feature in one co-branded email
  • Logo on certificates
  • Short sponsor message in workbook

Your contribution

  • 2–3 emails (announce + reminder [+ last chance])
  • 3–4 social posts
  • Newsletter or blog mention

Optional extra: sponsor refreshments for on-day recognition.

Gold

Premium partner

  • All Silver benefits
  • Speaking / panel slot
  • Co-branded case study or post-event insight report
  • Logo in testimonial videos
  • Invite to private roundtable with delegates + AVN

Your contribution

  • 3+ dedicated emails
  • Pre / during / post social posts
  • Member portal or in-app feature (where relevant)
  • Co-hosted webinar or live Q&A

Gold add-on: Sponsored Discount

Offer your audience £300 off (from £1,297 to £997 + VAT) via your unique code/link.

  • They win: 3-figure price point feels easier to act on.
  • You win: Goodwill and clear attribution. Optional revenue share available.
  • We win: More committed delegates who act on change.
Code example: AVN-PIC-SPONSOR-300

Quick contribution guide

Item Bronze Silver Gold
Email sends 1 2–3 3+
Social posts 1 3–4 Multi-phase (pre/during/post)
Newsletter/blog Featured
Webinar / Q&A
Portal / in-app ✔ where relevant

We’ll provide copy, assets, and a simple promo timeline for you.

Host at your venue

“Hosted by [Sponsor]” on all comms. Welcome address by your leader. Photos and PR.

Sponsor catering

Recognition at every break. Signage and mentions. “We looked after you today.”

Certificate branding

Your logo on the certificate. Lasting visibility on office walls and websites.

The audience

Who they are

  • Owners and senior leaders of UK accounting firms
  • Ready to move beyond pure compliance
  • Invest in training that drives change

What they want

  • Work less. Earn more. Make a bigger difference.
  • Confidence to run paid coaching sessions
  • Tools, structure, and proof that it works

Why coaching — not “advisory”

What coaching is

  • Not telling. Not industry-specific advice.
  • Lower risk: you’re not prescribing; you’re facilitating thinking.
  • Uses frameworks: LUKASS, GROW, Six Thinking Hats, CLEAR, OnePage Plan.
  • Rooted in numbers: profit drivers, cash, margins, pricing and KPIs.
  • Ethical and permission-based: challenge and accountability with consent.
  • Not a new job — a new brand of accountant: the numbers coach.

What it looks like in a session

  • Clarify outcomes (why this matters now).
  • Explore the story behind the numbers (facts and feelings).
  • Ask structured questions (LUKASS → deeper insight).
  • Open options (Six Hats), then prioritise (ICE).
  • Agree actions and dates with CLEAR accountability.
  • Finish with value reflection so clients leave energised.

About the certification

A practical, two-day workshop with strict assessment. Built for accountants who want to become confident Profit Improvement Coaches.

  • Two days of focused learning and practice
  • Numbers first, actions next
  • Role-play, feedback and coaching drills
  • Strict evaluation before certification
  • LUKASS & GROW
  • Listening & non-verbal cues
  • Six Thinking Hats
  • Handling pricing fear, resistance and procrastination
  • CLEAR accountability
  • AVN OnePage Plan
  • Coaching skills you can use straight away
  • How to position, plan and deliver paid sessions
  • Guide clients using numbers as the starting point
  • Clear next steps for your own growth
  • Owners and leaders of UK accounting firms
  • Ready to move beyond pure compliance
  • Care about results and quality of life
  • End-of-course assessment against clear criteria
  • Certification awarded to those who meet the standard
  • Certificate delivered after successful completion
  • Planned UK locations: London, Manchester, Sheffield, Leeds
  • One governing body, one software vendor and one outsourcing company per event
  • Ask for upcoming dates and availability

In their words

“It opened my eyes to what I thought I already knew.”Rose Clarke — Charisma Accountants
“Loved the structure and the possibilities.”Bimal Chara — Grant Jones Accountancy
“Clients value this — it helps them and earns more fees for my firm.”Neel Shah — Ashtold X Partners
“Great team at AVN — loved the approach and resources.”Libby Berg — Labore Accounting
“Excellent concrete frameworks to push my coaching further.”Amy Lednor — Lednor Accountants
“Transformative.”Mareuze Bott — AddWorth Accountancy

Let’s make this a win, win

Ask for the full partner pack and proposed dates. We’ll keep it simple.