"I've yet to meet a business owner who wouldn't like to work a little less and earn a little more."
Perhaps you're one of them.
I'm certain most of your clients are too - no matter how large or small their business, no matter how uninterested they may appear.
Yet when you ask how business is going, they say "fine" or joke "living the dream."
But here's what they're not telling you: They're working 70-hour weeks. Missing their kids' football matches. Watching their health deteriorate. All while feeling trapped in businesses that own them.
You can see the opportunities in their numbers. You know exactly which changes would give them their life back. But you stay silent because you've judged them as "not interested."
I've heard it a thousand times: "My clients don't want growth services."
But when those same accountants implement what we teach, they tell me: "The clients I NEVER thought would pay for these conversations are now my best clients - and they're transforming their lives."
The truth? Your clients don't ask for help because they don't believe it's possible - or that their accountant could provide it. Don't deny them the transformation they desperately need.
This certification gives you the frameworks and confidence to have these life-changing conversations.
As a result, you can work less and earn more, your clients can work less and earn more, and everybody wins.
Ready to start?
Shane Lukas
Managing Director, AVN
Help Your Clients Work Less and Earn More
Get certified to guide profit improvements that create freedom for everyone
What YOU gain:
What YOUR CLIENTS gain:
The Moment Everything Changes
Here’s what you’ll discover: You don’t need all the answers. You just need the right questions.
Morning: ‘Clients need help growing, but I don't know how to provide it properly'
Afternoon: ‘Lightbulb moments everywhere – frameworks, structures, and golden nuggets I can actually use’
Evening: ‘I can actually charge for this and clients will thank me’
Morning: ‘What if the conversation dries up?’
Afternoon: ‘These frameworks make it flow naturally’
By 5pm: ‘I can’t wait to try this with clients’
Essential Details at a Glance
9am - 5pm day 2
Includes lunch, refreshments, day 1 evening buffet and all materials
Without Training, These Scenarios Leave You Exposed
We've all been there - that sinking feeling when a conversation goes beyond your comfort zone.
Here's what typically happens, and how our certification ensures you'll handle each situation with confidence:
Scenario 1: The Knowledge Gap
What happens: A client asks something outside your expertise. Your mind goes blank. You feel exposed, unprofessional. You mumble something vague or worse - try to bluff your way through.
How you feel: Embarrassed, flustered, like you're letting them down.
With certification: You'll master the art of turning questions into powerful explorations.
Scenario 2: The Awkward Silence
How you feel: Anxious, unprepared, wishing the ground would swallow you up.
With certification: You'll have proven frameworks that naturally deepen any conversation. As another accountant Katie discovered: "I'm already doing it, I just needed the structure."
Scenario 3: The Pricing Pushback
How you feel: Undervalued, defensive, questioning your worth.
With certification: You'll confidently explain they're investing in profit improvements, not conversations. When you can demonstrate how to work 10 fewer hours while increasing profit by 20%, £1,000/month seems like a bargain.
Scenario 4: The Credibility Challenge
What happens: "But you're an accountant, you don't understand my industry." The words sting because part of you agrees. You fumble to justify yourself.
How you feel: Like an imposter, unqualified, out of your depth.
With certification: You'll discover you already have the edge – your skills with numbers. Profit is a number. Cash flow is a number. Growth rates are numbers. We give you the frameworks to turn your numerical expertise into transformational conversations, plus the additional skills that enable you to guide clients through real business improvement. You're not pretending to be an industry expert – you're being the profit improvement accountant your expertise qualifies you to be.
Scenario 5: The Confidence Crisis
What happens: Even after learning some techniques, that voice whispers: "Who are you to do this?" You hold back, play small, miss opportunities.
How you feel: Frustrated with yourself, stuck, watching others succeed.
With certification: You'll earn your credential through assessment, then you comfort yourself with..."Now I can talk them through it... I know my stuff... I can get ahead." The certificate silences the imposter voice permanently.
Your Concerns Are Valid - Here's Why They Won't Stop You
When you show a client how to improve by ~£2,000/month in the first session, your ~£1,000 fee becomes irrelevant.
Small businesses are often the most motivated to change and see the fastest results.
The best profit improvement conversations happen when you listen more than talk.
Our frameworks are designed for thoughtful, analytical minds.
Many of our most successful participants are introverts who use their listening skills as their superpower.
You don't need to be charismatic - you need to be curious.
If that fee feels uncomfortable right now (it won't for long), even at £400/month you'd earn £19,200/year for 16 hours per month.
That's the same revenue as 100+ tax returns - with a fraction of the stress.
Which would you prefer during busy season?
You spot profit opportunities they'd miss completely.
Here's your edge: You understand the numbers.
We show you which numbers matter most for profit improvement AND give you proven approaches to help clients actually improve them.
This isn't about becoming something you're not - it's about enhancing your natural skills with numbers.
Your clients leave with solid strategies rooted in their financial reality, not generic business theory.
At £1,000/month, you're in profit by month two.
Typically, attendees report 3-4 clients within 90 days, turning your investment into £12,000-£16,000 annual recurring revenue.
Our record? Rob signed up a client the morning after the course for £30,000 per year!
Discover your additional earning potential...
Why Trust This Certification?
and what the wider profession says.
What I Thought I Knew Was Just the Beginning
"I didn't know what to expect, but I've learned much more detail than I thought, in a great atmosphere. It will open your eyes to see what you thought you knew."
Charisma Accountants
My Hesitation Turned Into My Biggest Win
"I was hesitant about the profit improvement approach, but the structure and possibilities this course opened up were incredible. Whole new ideas and methods to add to your services."
Grant Jones Accountancy
Clients Now See Me as Their Profit Coach
"As an accountant we are not 'seen' as coaches by clients... but actually, clients could/would value our expertise when provided correctly. It helps many clients AND earns more fees for my practice."
Ashford & Partners
Concrete Frameworks That Actually Work
"Sometimes 'profit improvement' can seem a little intangible and wishy-washy, but I found excellent concrete frameworks & guidelines. Workbooks, concrete examples, and tangible help - INSIGHTFUL!"
Lednor Accounting
One Scroll Changed My Business Forever
"A LinkedIn post caught my attention and this event was TRANSFORMATIVE. Now I have certification for credibility and amazing content to grow client businesses."
AddWorth Accountancy
Nearly Let August Stop Me - So Glad I Didn't!
"August! I almost didn't attend, but the great thought processes & structures to use made it worthwhile. Great team @ AVN!"
Ilabore Accounting
Lasting results
★★★★★
★★★★★
★★★★★
Independent reviews
Trusted by the profession.
AVN have been successfully empowering accountants to shift from transactional to transformational since 1998.
This isn’t theory – it’s battle-tested methodology that adapts to every personality type, background, and skill level.
And, it's guaranteed value or 100% of your money back.
Award-Winning Excellence
Shane Lukas - Recipient of the 2024 Top Educators Award from My-CPE (International CPD Accreditation Organisation) for outstanding educational contributions
Rave reviews are pouring in
The Hidden Opportunity Already Sitting in Your Client Base
They've become so accustomed to the struggle, they can't imagine anything better.
The Change Journey We'll Teach You to Navigate:
You'll Master 3 Transformational Frameworks:
- Package your expertise into transformational conversations
- Position yourself as a profit improvement specialist
- Confidently agree value-based fees without discomfort
- Apply coaching ethics and practices that enhance the value
What to Expect Over 2 Transformative Days
Seamless Shifts
Transformation
Certified & Ready
Meet your guide...
Shane Lukas
Author - Speaker - Trainer - Coach
He understands the imposter syndrome, the fear of "looking possessed" when changing your approach with long-term clients, and the worry that you're "just an accountant."
What makes Shane different? He's worked exclusively with accountants for nearly three decades, discovering exactly which coaching frameworks work for analytical minds and how to adapt them for every personality type.
He knows you already have the skills - you've been informally coaching clients for years. He simply gives you the framework, confidence, and certification to get paid what you're worth.
After 27 years, Shane knows exactly how to help you make this transition successfully.
"You're not just learning to better help. You're learning to finally charge for the value you've always provided."
AVN The Accountants' Network
Coney Green Business Centre
Wingfield View
Clay Cross
Chesterfield
S45 9JW
01246 571191
info@avn.co.uk