Perhaps you're one of them.
I'm certain most of your clients are too - no matter how large or small their business, no matter how uninterested they may appear.
Yet when you ask how business is going, they say "fine" or joke "living the dream."
But here's what they're not telling you: They're working 70-hour weeks. Missing their kids' football matches. Watching their health deteriorate. All while feeling trapped in businesses that own them.
You can see the opportunities in their numbers. You know exactly which changes would give them their life back. But you stay silent because you've judged them as "not interested."
I've heard it a thousand times: "My clients don't want growth services."
But when those same accountants implement what we teach, they tell me: "The clients I NEVER thought would pay for these conversations are now my best clients - and they're transforming their lives."
The truth? Your clients don't ask for help because they don't believe it's possible - or that their accountant could provide it. Don't deny them the transformation they desperately need.
This certification gives you the frameworks and confidence to have these life-changing conversations.
As a result, you can work less and earn more, your clients can work less and earn more, and everybody wins.
Ready to start?
Shane Lukas
Managing Director, AVN
Morning: ‘I give away advice for free because I don’t feel qualified’
Afternoon: ‘Wait, I’ve been coaching all along – I just didn’t have the framework’
Evening: ‘I can actually charge for this and clients will thank me’
Morning: ‘What if the conversation dries up?’
Afternoon: ‘These frameworks make it flow naturally’
By 5pm: ‘I can’t wait to try this with clients’
What happens: A client asks something outside your expertise. Your mind goes blank. You feel exposed, unprofessional. You mumble something vague or worse - try to bluff your way through.
How you feel: Embarrassed, flustered, like you're letting them down.
With certification: You'll master the art of turning questions into powerful explorations.
What happens: "But you're an accountant, not a business coach." The words sting because part of you agrees. You fumble to justify yourself.
How you feel: Like an imposter, unqualified, out of your depth.
With certification: You'll realise you're actually MORE qualified than generic coaches who charge £200/hour without understanding a P&L. We show you how to leverage your years of business insight with coaching frameworks.
What happens: Even after learning some techniques, that voice whispers: "Who are you to do this?" You hold back, play small, miss opportunities.
How you feel: Frustrated with yourself, stuck, watching others succeed.
With certification: You'll earn your credential through assessment, then you comfort yourself with..."Now I can talk them through it... I know my stuff... I can get ahead." The certificate silences the imposter voice permanently.
AVN have been successfully transforming accountants into confident coaches since 1998.
This isn’t theory – it’s battle-tested methodology that adapts to every personality type, background, and skill level.
And, it's guaranteed value or 100% of your money back.
Award-Winning Excellence
Shane Lukas - Recipient of the 2024 Top Educators Award from My-CPE (International CPD Accreditation Organisation) for outstanding educational contributions
AVN The Accountants' Network
Coney Green Business Centre
Wingfield View
Clay Cross
Chesterfield
S45 9JW
01246 571191
info@avn.co.uk