Author: admin

You probably know already that client testimonials are one of the best methods of demonstrating your expertise and experience. After all, when clients speak in their own words, it’s not just you telling everyone how great you are! Testimonials provide ‘social proof’ and generate confidence so prospective clients are more likely to trust you. Using…

It’s hard to let go of clients, particularly in the current circumstances. But are they worth keeping if they make your life a misery? If a client is making you stressed and unhappy, that has an impact on the rest of your work. Ultimately it can lead to you feeling demotivated and disengaged. Your team…

Giving something away for free can be a very effective strategy. It’s a great way to catch attention and engage clients and prospects. But not if it’s something you actually want to be paid for. If you want to sell your added value services to clients, don’t give them away for free. Steven Pitchford of…

Overwhelm has been a major element of the last few months, and there’s no real end in sight. Burnout is a real risk, so looking after yourself is vitally important – and part of that includes your mindset when it comes to looking at the size of that “in-tray”. Not getting enough done is always in…

Do you participate in your own rescue? Or are you waiting for that ‘knight in shining armour’ to rescue you? We all have challenges within our businesses, whether those challenges are cash flow, managing challenging team members, pricing your products, or getting new customers. I don’t know about you but I often spend time researching…

Time Management is all About Boundaries and it’s Your Job to Defend Them. How often do you get distracted from doing what it is that you really want to do? You end up focussing on priorities set by other people and you allow them to take control of your daily schedule. This leads to a…

Relax? Don’t do it ! It’s still early days but the first steps have been taken to release us from lockdown.   Ok, there will be some fluctuations moving forwards and the timescale is uncertain but surely now the dark times are starting to lighten? Well, not exactly. Certainly, I hope that we are now moving…

  One of the most dangerous situations for any business is when the person in charge starts to panic. Bouncing around as if they’re in a pinball machine, catapulting off of one wall and careering into another.  Zipping across to the left and then zooming away to the right. Taking on a new project that…